Investor Presentaiton
the lowest stockout indices in the entire industry9; ii) Excellence
in customer services. Here, Drogasil moved away from the
traditional approach, as described above, of the standard (non
differentiated) retail establishment. Based on the concept that
good service in the store would not only lever sporadic sales,
but would also generate greater customer fidelity, Drogasil has
invested very subtly in personnel training, seeking to create a
culture of excellence in service. For example, store attendants
are concerned in helping customers in all their needs, comple-
menting the sale of medications by offering other products,
such as personal hygiene items, diapers, etc. In addition to that,
Drogasil comply strictly with all the regulatory requirements,
which include the prohibition to substitute medications of the
prescriptions and the requirement for a pharmacist to always
be present throughout opening hours, circumstances not always
found in the competition's establishments.
The fight against illegitimacy in this sector gained
strength in early 2008 when the State of São Paulo introduced
tax substitution into the medication chain. With this innovation,
the ICMS that used to be paid at the time of sale of the medica-
tion to the customer, was incorporated by the retailer into the
purchase price of the merchandise. This policy had two major
impacts on the pharmaceutical market: i) it drastically reduced
the possibility of tax evasion, and ii) increased the working capital
needs for the retail players since the upfront payment of the tax
obligations increased the monetary value of inventories. Both
impacts favored the competitive edge of Drogasil, which had
never based its business model on any tax prerogative. To be
sure, the company had cooperated as a volunteer on steering
public projects for the introduction of the electronic invoice.
In addition to that, since it went public in July 2007, Drogasil
became the sector's most highly capitalized company.
Again, it was no coincidence that, over the last two years,
Drogasil recorded the best operating performance of its history,
increasing its market share in all segments. The growth in same
stores sales that, throughout 2007, had already performed well
(approximately 15%), grew substantially over the last twelve
months, attaining 24% in the first quarter of 2009, placing the
company in a lead position in the retail ranking (see table).
Drogasil's operating results were also good, with its
consolidated EBITDA increasing by 180% since 2005. This
was a particularly admirable performance if we consider the
growth in its store base over this period. This is contrary to the
standard retail tenet that the EBITDA margin would undermine
during times of aggressive organic expansion. This is because,
at such times, the pre-operational costs of the new units are high
and are still on a growth curve, which tends to lead to below
potential capacity sales.
Over the last three years, Drogasil´s store base has grown
by 65%, and the company is now present in three new states:
Goiás, Brasília, and Espírito Santo. Notwithstanding, its market
share in all areas where it is present is still modest (no more than
11%). As we have seen over the last ten years, the company has
built the fundamentals of a healthy growth, which will probably
accelerate, given the opportunity of the consolidation of the
retail pharmaceutical sector, based on the expectation of the
decline of the informality in this segment.
A healthy business environment is an essential pre-
requisite for a nation's sustainable development. As Brazil
reveals itself as an emerging economic force in the global
scenario, as an attractive destination for foreign investors, the
cohabitation with archaic microeconomic structures becomes
an anachronism. Tax legality and formal employment upheld
by a straightforward and fair tax structure are passports
to productive investments and creative competitiveness. A
virtuous cycle should emerge, creating a fertile terrain for
business opportunities. At this level, investors monitoring
the day-to-day activities of potential target companies can
already identify those that would benefit from such a favor-
able environment.
25%
20%
15%
10%
5%
0%
-5%
Chart III
Same Store Sales Growth - QoQ
Drogasil
-10%
Lojas Americanas
Pão de Açúcar
-15%
9
A major portion of pharmacy sales is under doctors' prescriptions. It is a longstanding
consumer custom to make these purchases in a single establishment that stocks all items
in the respective prescription. Thus, the stockout has a multiplying negative impact, since
the one missing item undermines the potential sale of the other prescribed products.
Source: Cos
Renner
Marisa
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