SmileDirectClub Investor Presentation Deck
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Current Funnel Drop Offs
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SmileMaker is an innovative internally developed Al technology that will
drive stronger sales conversion rates.
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SmileMaker Model Summary
Current web site conversion rate per visitor is ~0.5%
Large opportunity to increase web site conversion rate by leveraging proprietary Al technologies to shorten
treatment plan presentation to customer and the ability to buy now
Reschedule rate
Kit return
Impression acceptance rate
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• Retake kit
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A 25bps of improvement would be worth $200 million in annual incremental aligner revenue and up to $160MM
EBITDA
Illustrative example of increased conversion from SmileMaker:
CURRENT STATE
website daily visitors
Photo upload
Photo acceptance
smile
DIRECT
CLUB
Smile Assessment
Kits &
Scans
1-3 Weeks
Buy
0.50% Aligners
1K
200K
Reduces time
from scan to order
from weeks to
minutes
Buy moves
up-funnel
SmileMaker
website daily visitors
0.75%
Download Scan /
Draft Treatment
Plan
1-3 Minutes
Buy
Aligners
Buy
Aligners
1.5K
200K
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