Blackwells Capital Activist Presentation Deck
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ASSET-LIGHT, SOFTWARE FOCUSED BUSINESS:
THE CORNERSTONE OF FITNESS-AS-A-SERVICE
Peloton should outsource all manufacturing and focus critical resources on developing Peloton into a software-
centric organization as the cornerstone to becoming the unequivocal leader in Fitness-as-a-Service ("FaaS")
Blackwells believes the future of Peloton is as an asset-light, software-focused Company
As Peloton continues to derive more of its revenue and earnings from its
subscription and software offering, Blackwells believes the Company should
sunset in-house manufacturing over the next few years
Outsourcing manufacturing and shifting Peloton to an asset-light model
increases the Company's focus and frees up incremental capital for:
Developing mission-critical software powering health, wellness and fitness
Producing best-in-class content
Allocating more towards software-focused initiatives
Results in a more attractive business model:
Highly predictable, subscription-based high margin income statement
Much higher ROI business model
Asset-light with low maintenance and working capital requirements
BW BLACKWELLS CAPITAL
ALDS ARGANT
Wednesday 45/17@9:30 AM
45 min Rhythm Ride
ALEX TOURSANT
Munday 4/3/17 9:30 AM
30 min HIIT Ride
ALEX TOUSSANT
Thunday 3/30/17@11:30 AM
FEATURED
W
WI
ALEX TOUSSAINT
Tuesday 4/4/17 @ 8:30 PM
ON-
45 min New Tracks Ride
ALEX TOUSSAINT
Saturday 4/1/17 @ 5:00 PM
45 min Metrics Ride
ALEX TOUSSAINT
Thursday 3/30/17@6
ALEX TOUSSAINT
Monday 4/3/17 @ 6:30 PM
45 min Metrics Ride
ALEX TOUSSAINT
Saturday 4/1/17 @ 12:45 PM
45 min 90s Hip Hop Ride
ALEX TOUSSAINT
Wednesday 3/29/17@8:00 AM
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