Asos Investor Day Presentation Deck

© 2021 asos Building capabilities to support increased marketing investment Marketing expense % of sales 3.7% FY20 5.1% FY21 Foundations 6.1% FY22 *Based on externally reported numbers for FY20 and FY21, with FY22 c/s% based on FY22 budget Mid term Expand full funnel model 71

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