Onion IPO Presentation Deck

UNIQUE MODEL THAT DIFFERENTIATES FROM OTHER MARKET PLAYERS Integrated lifestyle brand e-commerce platform Third-party brand e- commerce service provider BAO ZUN Service Scope Distribution Channel Coverage Brand Coverage Source: CIC Report Incubation Manufacturing Distribution Marketing Logistics Data Analysis Store Operation Self-built Third-party Private Label Third-party ONION GLOBAL Traditional e-commerce platform 天猫国际 THALLHK Offline retailer watsons Traditional brand owner LVMH 10

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