Embracer Group Mergers and Acquisitions Presentation Deck
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Cutting-edge Proprietary Business Intelligence System
Internally-developed BI system, a central platform for all data
needs
Allows Business, Analytics, UA, Marketing, Product and
Monetization teams to take data-driven decisions on a self-
serve basis
Maintained and constantly improved by dedicated team of BI
professionals
Features include:
> Accurate long-term ad-LTV prediction based on ML
> UA performance assessment
> Efficiency of waterfalls
> Cohort presentation of ARPU, ROAS, events and other
data
> Business, marketing and analytics metrics
> and much more..
Detailed charts by App AB Apps Overview
Day Range
August 19, 2015
DAU
App Code: Sudoku iOS
Aug 26 Sep 5
OK
Churned Users( 7d inactive)
App Code: Sudoku iOS
Aug 26
RR1
App Code: Sudoku iOS
Aug 27
October 16, 2019 Suku
Aug 31
Sep 6
Sep 15
Copy OBV Exce
Dale
Tip App Ver
2019-09-25
2019-09-26
2014-09-27
2014-09-29
2019-09-29
2014-09-1 232 48
2019-09-30
2019-10-01
Sep 18
2014-09-01
2014-09-02
2014-09-03
2015-09-04
2019-09-05 2.3.2 32% 2.3.1: 48%.230 17%-
2015-09-08 2.3270231 12,230 10
2016-09-07
2015-09-04
232 75231230 12
2.32708,231/79, 230 12
2019-09-09 2.321 2.319.2.20 10%
2018-01-10
232 23.09
2019-09-11
2015-09-12 232018
2019-09-13 232 93%
Application
234 23.2
2013-06-22 234 12%
2019-09-23
2014-08-24 2340%
2014-09-17 232 10%
2015-09-18 2.3.3 30%, 2.3.2
2015-09-19 234 24 232: 479,232:25%-
2015-09-20
Sep 25
Oct 5
Os
Country Code
Oct 15
Sep 20
Oct 16
New Users
App Code: Sudoku iOS
Sep 25
70
5415 100.00% 31.79%
DAL/New Users/Chum Legend
Total
RR7
App Code: Sudoku
HOM 100.00% M
Aug 26
Sep 30
Sep 2
Sep 5
100.00% 31.32%
7116 100.00% 31.3
7943
Oct 5
100.00% 2.5% 20% 21%
24
27.4% 243
5231
1672 10000% 3.64% 30%
5756
10000%
58 100.0% 33% 2
1025
7984 100.00% 32.278 2 2140%
8391 100.00% 30.43% 23% 24%
25.4TM
7308 100.00% 34.79% 2637% 24%
2422 110000% 34649
2462
Oct 10
Sep 12
Sep 15
30:42% 25.46% 23.33%
2730%
36.44% 29.03% 211.00%
CON 2928 25778 2325
22.40%
25829
Organic.dau
21.04%
Sep 25
wit
Sep 22
212
UA
6/58 100.00% JUAN
100.00%
6064 100.00%
5/48
5721 100.00% 3417W 27 MON 25.214 24308 22.201 21.09 2043
15.728
23.776 23.02% 21.42% 16.378 17.019 17.62%
5001 100% 33.3%
1457
2147% 20.71% 20228
19.30
JEMN
3431% 27% 25%
BOAT 10000% 31.30% 221 233
5734 100.00% 3.006
22.5
2064% 100% 18379
23776 21.10% 21.79% 210
5439 100.00% 35.3% 30.0% 21% 22AN 21.00% 21.10% 20.309
18.24
1800 10.03.29.21% 24.30 23648 22.73% 2148 2022
KMP 110000%
268 24.3% 24.245 21348 21.04 1841N 18.07% 16479
23.45% 22.319 20.70% 18.219 1784%
20-434 18.35%
23.41% 22 21.4% 20.129
21.02% 21.229
18.82%
33011 22:37M 21.90% 21.30% 19.0
23.49%
30.8%
2482
23434 21.70% 20218
18.74% 18.79%
34.3% 27.04% 21625 24.00% 21.00%
24.12%
25344 22.30% 21.15
Oct 5
Churn Rate % (7d inactive)
App Code: Sudoku iOS
Aug 21 Aug 26
Oct 2
dayday
20.70
ARPOAU Legend
20.40%
21.22% 20.04%
23.30% 21.41%
Oct 15
ARPDAU
App Code: Sudoku iOS
Aug 31
2004%
1982
Sop 5
S 10 Sep 15
RAIRRT Organic
Inter
RR30
App Code: Sudoku IOS
Organic
Aug 26
16.00
TROIN
Banner/nterstitia/Rewarded Legend
S40 5
UA
15.70%
Native
Sop 20
17.00%
17.30% 17.00%
17.22%
16.12% 15.50%
17.90%
17,70%
TETIN 18.234 16.439
17.268
15.77%
UA
Sep 20
1644%
16.50% 14.23% 16.25
16.92%
1541N
15.46%
17.248
16.80%
17.00%
16.87%
20.80% 20.22%
21.56% 20.02% 1847% 180
2012%
15.00% 15.70% 15.30%
16.00% 1600% 14,71% 14.359
18.50% 17.39% 18.99% 15.12%
21.50 21.09% 20.87% 1827 18.455 17.79% 16.09%
22399 20.65% 19.799 18.27% 16.77% 15.30%
20.38% 18.08 16.62% 16,81%
14.00% 15.29
15.31%
18.16%
16.17%
15.47%
21274 18.76% 10.10% 17.02% 16,71% 17.11%
16.52% 1851
17.45% 16.00%
M
18.31% 19.38% 18.34%
78.75%
21.01% 20.54% 20.22% 18.85% 17.71% 16.33% 14,29% 14.37%
18.52% 16.60%
17278
17.20% 16,90% 16.97% 14.30N
Sep 15
15.72% 15.54% 15.01%
Sep 25
Oct 1
Rewarded
14.90%
15.31%
17.0PM 16.15% 18229 16.12%
10.55%
10.40% 15.52%
13.72%
16.3% 15.729
10.201 15.73%
14859
18.229
14.63%
16.0%
Sep 25
aday10day+11 day 12 day+13 day14 day+day+16day +15 day
day +18 day 15 day20 day m +21 day -20 day 23 day 26thay 25 day20day 27 day 28 dayday
18.03% 12.31%
17.14% 14.00% 16.538
14.40%
14.30%
12628
1220%
1280%
12.74%
12.19%
16.9%
16.01%
12.62% 11.72%
11.77%
17.22% 16.70%
18.8%
16.59%
16.22% 15.5% 16.20%
16.00% 18.04% 17.41% 18.26%
15.0
12.524 11.30%
11.90% 11,348
14.50%
11.27%
12.30%
12.09% 12.00% 12.31
18.299
16.08
15.02%
Sep 30
Ode
14.839
16.30%
15.82%
18.50% 17.44% 16.30%
14.79%
15.20%
16.82%
18.10% 18.24%
15.90%
15.00
15.70%
18.47% 15.73% 1487%
17.00% 16.87% 19.97% 15.78% 15.85%
Total
15.45%
15.82%
15.9%
16.00% 18.18% 16.42% 15.0%
14.30%
14,34%
Od 5
Oct 5
Oct 11
15.72% 15.31% 13.48%
1481%
10.31%
14.09%
14.95%
15.54%
15.64% 14.00%
14.87%
15.295
1338
13.81%
19.54%
14.0
14.5% 14,43% 12 30%
1540
13.77%
15.24% 13.06% 12.80% 13.51%
138PM
14.39%
14709 13.47%
14228
14.12
IESN
14.30% 14.04% 12M%
15.34%
Oct 15
15.679
15.81% 15.25%
15.45%
15.03%
14.70% 14.15%
14.14% 14.25%
13.55%
14.93% 14.05% 14.83% 14.31% 13.02%
14,77%
14.00%
Oct 10
14.42%
Oct 16
13.50%
1381%
14.5%
14.80%
1488
14.22
135/
15.02% 14.53% 13.29%
1240
13.33%
13.77% 14318 14229 12.40% 13219
SAN 1387
12.67%
13.50%
13.29% 12419
12.40% 12.42%
11.77%
12.11N
12.52%
1241N
12.37% 12.30%
128K
1894%
12:95%
13.72% 1234 12.89%
14.299
14:10%
FULL
12.70
14.24%
12.19%
12.201 11.3% 12.30
164TH
12.30
12.305 1291
12.87%
12.37
JLIIN
13248
1337%
12.35
FULL SUBTOTAL TOTAL
GRAPH FULL GRAPH SUBTOTAL GRAPH TOTAL
SLAVN
12.648 12.10%
143P%
13.79% 11.39% 12.67% 12819
12.90% 13815 14.00% 1238 3381% 12249 TEAN
13.37% 13745
13.00% 12.34%
12.30%
14.201
13278
12.10M
12.32%
12.52%
13.50% 12418 13:07M
12415 12.53
ILMS 12MN 12.87%
12.37% 12.718 12.40%
12.729
12:97% 11.57% 11.47%
12.10%
12.89%
13.00%
13.0P%
12.32%
12.99M
T1APN
13201
12.32%
12.34%
13 or
13778 12.00%
11.30%
11229
12.01
123%
13.02%
12.SIN 12.41% 1143N
11429 TLAN
1127%
12 N
12.20
12.3% 11.00% 11295
1124%
11.20
TESTN
11.00%
10.14%
113P% 11.22% 11.3% 1081
12.39% 1187% 12.215 12.50%
11.71%
12.07%
12.72%
12.79%
12.0
11.59%
12.39%
11.30%
1037%
12.319 TURIN 10.50% 11.39% 11.20% 11.47%
12.53% 114% 11.12%
11.30%
11219
11.74% 114TH
10.71
123
Unknown Phone T
FLOPS 10.65%
11A8%
Group by
11.00%
11.75%
11.50%
11.07
11.56%
12.628
11.72%
1041
12.30%
12.30%
11.90%
11.30%
11.20
11.57% 11A4% 11.12
1200
11.00
11.00
10.00
10.00
11A
11.00% 10:22
11.00
11.348
10.77%
11.33%
10.8% 11,82% 11.10%
10.71N 9.30
11.56%
10.45
10.50
11.30% 31,67% 10.64
13View entire presentation