BAT Investor Conference Presentation Deck

Developing a New World of Digital Insights Digital Hubs Customers & Consumers 1:1 engagement with New Category consumers c.10m NC consumers in database +40% 2.4x strategic brands in own e-commerce revenue Digital expertise & external partnerships Agile Design Thinking Innovation Storytelling Data Sciences Disruptive Technology Supply chain BAT A BETTER TOMORROW Zero-touch Factories Virtual Experts in >50% factories End-to-end automation >5,000 SKUs Faster, Forward Looking, New Capabilities Finance, HR, Legal Bot Enabled Workforce +100% work hours saved 21

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