Investor Presentaiton

ALANA INSTITUTE A YEAR TO REMEMBER Alana at the UN A report on the impact of marketing on cultural rights was presented during the 69th General Assembly of the United Nations, in October. The Alana Institute is cited twice in it: for the website of the project Children and Consumerism, which documents the constant presence of advertising in schools, and for the participa- tion of the lawyer Ekaterine Karageorgiadis at the meeting of the specialists that contributed to the document. The UN Special Rapporteur in the field of cultural rights, Farida Shaheed, signed the text, and it states that all forms of advertising toward children under 12 should be prohibited, regardless of the type of media. In Brazil and abroad, 2014 was marked by key moments in the discussion about children's advertising It was impossible not to think about Oscar Niemeyer and Brasília as we ar- rived at the UN (United Nations) headquarters in Geneva. The lawyer Pedro Hartung, Alana's representative at Conanda (National Council for the Rights of Children and Teenagers), took part in the Day of General Discussion, in the name of the Children and Consumerism project and of Conanda, to speak about advertising in social media and the rights of children. The event gathered specialists from various countries in September to dis- cuss the involvement of children with new information technologies and their rights within this scenario. Perhaps Brazil would not have been present had it not published Resolution 163 by Conanda, on April 4th, 2014, in the Union's Official Gazette, which defined clearer criteria to identify what is considered abusive in marketing communication directed at children. The day at the UN was just as memorable as the many trips to Brasília - as well as the talks, articles published, interviews given, events organized, law suits filed, articulations, etc. - during a very special year for the Children and Consumerism team: advertising for children was an important theme on a national scale, even with Brazil so wrapped up in the World Cup, the water supply crisis in the Southeast, presidential elections, etc. To crown this leadership, the theme was presented as an essay topic to the almost 9 million students that took the Enem (National High School Test) in November. Based on a text by BBC Brazil, the candidates had to write about whether or not advertising should be directed at children. It was a great end to an unforgettable year! In 2014... ⚫ The São Paulo Public Defender's of- fice began 1 investigation based on a report by Children and Consumerism. • 8 companies were notified. • 1 representation send to the National Consumer's Department at the Depart- ment of Justice ⚫ The Public Prosecutor's Office in- stalled 3 civil inquiries based on re- ports by Children and Consumerism. • 2 companies reverted their fines from the Consumer's Office in the courts. •1 company had its fine by the São Paulo Consumer's Office upheld by the courts. • 2 companies changed their practic- es after being notified. • 3 food companies were notified by the Rio de Janeiro Consumer's Office for selling snacks with toy prizes. 24 | 25 criança e CONSUMO What is it: Since 2006, it has advocated with the goal of spreading and debating ideas related to questions of advertising products and services directed at children, and find- ing ways to minimize and prevent damages resulting from this practice. Highlight: Publishing of the Resolution 163 by Conanda in the Union's Official Gazette of April 4th, 2014, which considers all advertis- ing directed towards children to be abusive. criancaeconsumo.org.br facebook.com/projetocriancaeconsumo bit.ly/criancaeconsumo twitter.com/criancaeconsumo

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