TRANSFORMING INTO A GLOBAL CHAMPION
GLOBAL CHAMPION STRATEGY
Safe & Reliable Operation
Toronto
Pearson
Fleet &
Network
■ Star Alliance
■ A++ Joint
Venture
■ Modern fleet /
Seat density
■ Extensive route
rights
■ Favourable slot
times at busy
airports
Swing capacity
Brand
Operational
Excellence
■ Award winning
products/
services
Only airline
among Canada's
Top 50 brands
■ Iconic Canadian
brand
■ Rouge
Commercial
Strategy
■ Toronto
global hub
a true
■ 6th freedom
connection traffic
Improving
premium value
proposition
Competitive
leisure offering
Geography
■ AC hubs are
en route to
Europe & Asia
■ Logical connection
for U.S. origins
and destinations
■ Easy transfer/
transit process
LOWER RISK PROFILE
People &
Experience
$30,000+ dedicated
employees
-
4th
Top 100 Employers
in Canada
consecutive year
■ One of Canada's
Best Diversity
Employers for
2016
■Long-term labour
stability with all
major unions
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