Harley-Davidson Investor Discussion

PILLAR 5: INTEGRATED CUSTOMER EXPERIENCE MEMBERSHIP & LOYALTY AIMED AT BUILDING AND RETAINING RIDERS Cerritos Re • Launched June 20th Free and paid tiers • Includes enhanced Harley Owners Group • • - Over 500K U.S. members – up over 10% since launch of H-D Membership across all tiers Over 500 participating H-D dealers • High member engagement on H-D app • Member incremental value of ~3X Addresses drivers to build and retain riders 19

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