Investor Presentaiton
Win with data
Our intent
2022 progress
airtel | Africa
To maximise the value of data-based services and increase data
penetration in all our markets. By encouraging smartphone ownership
and increasing data usage at scale, while facilitating ease of access to
the digital economy for customers in all our markets.
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Leveraging our 4G network for data ARPU and revenue growth,
using technology to drive and retain market leadership
Smartphone offerings for all new handsets, through well-priced,
transparent bundles
Further developing our wireless home broadband business
Developing innovative products and data solutions, for corporate
and SME customers through Airtel Business
Continuing focus on data security for our customers
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87.6% of sites are now on 4G, an increase of 11.0% in the year
15.2% increase in data customer base to 46.7 million
Now constituting 36.4% of our total customer base
48.7% growth in total data usage to 1,847 billion MB
31.0% increase in data usage per customer per month
5.5 GB 4G data usage per customer per month, up by 10.7%
4G data usage 66.7% of total data usage, up 9.7 percentage points
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Data bundle contributions reached 91.3% of total data revenue
Being the leading 4G provider, and offering competitive, transparent data
bundles, gives us a competitive advantage when appealing to new customers.
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