Avalara Analyst Day Virtual
Cross-sell existing customer opportunity algorithm
Next best product revenue illustration
Millions
$1,200
$30
$1,129
$60
$100
$1,000
$110
$130
$800
$699
3% 2% 2% 2% 0%
7%
23%
$600
$400
$200
$-
2021
Product 1
11%
13%
Product 2
16%
Product 3
■VAT Reporting
■CertCapture
Managed Returns
Avalara Tax Research
AvaTax
■License Management
21%
AvaTax Cross-Border
Consumer Use
■Sales Tax Registration
Product 4
Product 5
Total
Note: Analysis is believed to be conservative and excludes the cross-sell potential to end customers of our eCommerce partners and our international customers, attach of SST, and our recent
acquisition offerings such as e-invoicing, Track1099, Insurance, and property tax. Analysis also does not contemplate customer expansions, pricing uplift, or our continued growing base of customers.
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