PwC MSME Survey 2020
Where did you seek information or advice for your business in the last 12 months?
The internet, media and research publications
are the go-to sources for information or advice
for 22% of the surveyed business leaders.
Thought leadership is of strategic value to
business owners and experts in the
contemporary age.
The primary tools of deploying thought
leadership include the internet, the media, as
well as via capacity building workshops,
seminars and conferences. PwC's thought
leaders are people who combine warmth,
humanity and passion with technical expertise -
bringing the head and the heart together as one.
They set direction and provide guidance from
years of combined experience in professional
services.
18% of the respondents looked to their business
network/partners for direction, while friends &
family, professional service providers, as well as
business consultants/financial advisers were the
second, third and fourth options respectively.
The most sough after advice by the CEOs
surveyed was on business growth and efficiency.
Business associations/Chambers of commerce
Government
2%
Tax authorities
3%
Bank
3%
5%
Growth accelerators/Business incubators
6%
10%
16%
17%
18%
22%
Business/Financial adviser/Consultant
Professional service providers
Friends/Family members
Business network/partners
Internet/Media/Research publications
PwC MSME Survey 2020
PwC
Source: PwC analysis
June 2020
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