Partnership with GO-TO and Equity Raising Presentation
GO-TO
Leading Australian skin care brand
•
Australian skin care business, Go-To, was founded in 2014 by Zoë Foster Blake to disrupt a complicated and
confusing industry with best-in-class formulation, communication, connection and education
Go-To offers an easy, simple, efficacious and curated skin care essentials range that focuses on face and body
products in the masstige sub-category of the premium skin care market
In addition to the Go-To core range, the portfolio includes Gro-To (award-winning plant-based skin for babies and
kids) and Bro-To (the 'brother' brand of the Go-To range) and a recently launched Go-To Gang loyalty program
Omni-channel
FY21 sales by channel¹
~50%
FY18 FY21
revenue CAGR
59%
Domestic DTC/
30% 10%
Mecca/ International
e-commerce
domestic
wholesale
Best-seller
Face Hero is a constant
best-seller in Mecca
Authentic
Clean, cruelty-free, trusted brand
~29%
FY18 - FY20
Domestic DTC sales CAGR
>1m
Instagram followers²
"As a beauty editor with an extensive understanding of product, brand and
consumer, I saw an enormous gap. I wanted to disrupt an industry I felt had become
complicated and confusing."
- Zoë Foster Blake, Founder and Chief Creative Officer
"
STRICTLY CONFIDENTIAL
Notes: 1. FY21 revenue includes 1% of other revenue. 2. Across both Go-To and Zoë Foster Blake's social media accounts.
Zoë Foster Blake
One of Australia's most respected beauty experts,
entrepreneurs and authors. Formerly beauty director of
Harper's BAZAAR and Cosmopolitan magazine, and author of 12
books. Ambassador for Tourism Australia and Look Good Feel
Better.
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