Investor Presentaiton
Opportunity for innovative development in Premium and
above
THIS SLIDE HAS BEEN DEVELOPED TO EXPLAIN JTI'S PERFORMANCE TO OUR INVESTORS.
IT IS NOT INTENDED TO PROMOTE THE PURCHASE OF OUR PRODUCTS.
SOBE
SOBRANIE
SOBRANIE
LONDON
KYPEHVE BPEMT BALEMKYPEHME BPEMT BALEMY 300POBO
CAMEL
FILTERS
DISCOVER
MORE
CAMEL
ACCESO
CAMEL
DISCOVER
MCRE
CAMEL
CAMEL
ACCESS 19
Lac
DISCOVER
MORE
CAMEL
ACCIDENSO
36.9
Share of Volume (%)
July 2010(1)
13.8
MILD SEVEN
Fees SAGE SHELL LSS
SKY BLUE
UNCIAL FULD
ЛЕВАНИЯ ИРИНА
MILD SEVEN
LINITED EDITION
IN MILD SEVEN
MILD SEVEN
LESS SMOKE SMELL LSS
WIND BLUE
DARCON FLI
LOBENAHHH REHA
CHARACOAL FILTER
MILD SEVEN
LIMITED EDITION
КУРЕНИЕ
УБИВАЕТ
КУРЕНИЕ
УБИВАЕТ
KYPEHVE SPEDIT BALEMY 300PCB
КУРЕНИЕ ВРЕДИТ ВАШЕМУ ЗДОРОВЬЮ
KOPEHME SPEDIT BALEMY SOPOBBI
JTI Share of Market
JTI Premium and above
price segment share
Compared to our overall SOM, we are under-represented in Premium and
above segments; this is a significant opportunity for JTI
Investing into innovative formats & technologies and image driving Limited
Edition Packs, with the aim to drive share of segment gains in Premium and
above
(1) 12-month rolling average to July 2010
Source: A.C. Nielsen
26
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