Investor Presentaiton slide image

Investor Presentaiton

Opportunity for innovative development in Premium and above THIS SLIDE HAS BEEN DEVELOPED TO EXPLAIN JTI'S PERFORMANCE TO OUR INVESTORS. IT IS NOT INTENDED TO PROMOTE THE PURCHASE OF OUR PRODUCTS. SOBE SOBRANIE SOBRANIE LONDON KYPEHVE BPEMT BALEMKYPEHME BPEMT BALEMY 300POBO CAMEL FILTERS DISCOVER MORE CAMEL ACCESO CAMEL DISCOVER MCRE CAMEL CAMEL ACCESS 19 Lac DISCOVER MORE CAMEL ACCIDENSO 36.9 Share of Volume (%) July 2010(1) 13.8 MILD SEVEN Fees SAGE SHELL LSS SKY BLUE UNCIAL FULD ЛЕВАНИЯ ИРИНА MILD SEVEN LINITED EDITION IN MILD SEVEN MILD SEVEN LESS SMOKE SMELL LSS WIND BLUE DARCON FLI LOBENAHHH REHA CHARACOAL FILTER MILD SEVEN LIMITED EDITION КУРЕНИЕ УБИВАЕТ КУРЕНИЕ УБИВАЕТ KYPEHVE SPEDIT BALEMY 300PCB КУРЕНИЕ ВРЕДИТ ВАШЕМУ ЗДОРОВЬЮ KOPEHME SPEDIT BALEMY SOPOBBI JTI Share of Market JTI Premium and above price segment share Compared to our overall SOM, we are under-represented in Premium and above segments; this is a significant opportunity for JTI Investing into innovative formats & technologies and image driving Limited Edition Packs, with the aim to drive share of segment gains in Premium and above (1) 12-month rolling average to July 2010 Source: A.C. Nielsen 26 JTi
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