Allegro Acquisition of Mall Group Presentation
2"
...
gives the Allegro and Mall Group combination a clear competitive edge
Selection
Price
Convenience
Mall Group's markets today
• Selection dispersed among multiple players.
Limited number of international sellers
Developing 3P marketplaces
• Prices often above those in Poland
•
Large price variances among merchants
• Room for better delivery promises
Opportunities to improve customer
experiences
Combined proposition
allegro + MALL GROUP
U
• True 3P marketplace platform: 228m active
offers from ~135k combined merchants
• >80% 2 products at lowest price
⚫ Best-in-class Allegro marketplace UX and
combined DX
• Streamlined app experience
• Smart! subscription and loyalty benefits
1. As of Mar-21
2 Defined as % of monitored products found on Allegro, measured for the 135k most popular products as of March 2021
Source: Company information
| 11View entire presentation