Investor Presentaiton
Strong market response and rapid
adoption of UltraLight technology
United States
50% conversion across full USG plasterboard
portfolio in 3 years
~80% of 12" wallboard converted to
SHEETROCK® Brand UltraLight Panels
Side by side comparison drives rapid adoption
in the retail channel
Superior performance attributes encourage
residential adoption
Productivity enhancements yield strong
commercial conversion
Mexico
millions of square feet
BORAL®
USG
US: Total Board Volumes
1,400
1,200
UltraLight Volume USG Classic Volume
1,000
800
600
400
200
0
7
2010
2011
2012
2013
Improved performance attributes speeds adoption in emerging market
Lighter weight generates freight savings and improved profitability
Positioned as a premium price, superior performance product
Canada
Strong conversion rate attributed to performance characteristics
Lighter weight increases contractor productivity and profitability
High adoption rates in all end use markets
1. Classic volume refers to USG's technologies preceding UltraLight third generation technology
Customer testimonials illustrate the strong
value proposition of USG's UltraLight portfolio
"When we started tracking board counts on this product we began seeing
production rate increases"
- Commercial Contractor, US
"We will use the product whenever possible"
- Residential Contractor, US
"I could do easily 5-10 more sheets"
- Installer, US
"All attributes are excellent, I prefer this board"
- Contractor, Mexico
"Lighter, easier to screw, easier to install, and has no difficulty cutting"
- Contractor, Mexico
"Panel weight makes it easier to install & work with"
- Contractor, Mexico
"It just flows onto the walls"
- Contractor, US regarding SHEETROCK® Brand UltraLightweight Joint Compound
For additional information: www.theweighthasbeenlifted.com
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BORAL®
USG
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