Employee Activism: From Risk to Asset
REWARD OUTWEIGHS RISK FOR COMPANIES THAT ARE
PREPARED TO TAKE A MEANINGFUL STAND
Percent of U.S. Investors who would be more or less likely to invest in an organization
that publicly supports and demonstrates a commitment to each issue
Much more Less likely
likely
60
54
53
51
51
47
45
41
3
12
7
7
9
Increasing
access to
quality
healthcare
The need to
address climate
Gender
equality
Racial
equality
change
Reducing
economic
inequality
Immigration
reform
Tax reform
2021 Edelman Trust Barometer Special Report: Institutional Investors. Q22_3. What impact, if any, does a company demonstrating strong public support for the following issues have on your
likelihood to invest in that company? Shown T1B Likely/B2B Less likely Base: United States n=100
17
LGBTQ+
equality
Edelman
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