KASIKORNBANK Financial Overview
K
EXCELLENCE
KBank: Strategy
บริการทุกระดับประทับใจ
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
K
EXCELLENCE
Eight Customer Segments
Corporate
Business
Multi-Corporate Business
Large Corporate
Business
Medium Business
Company with annual sales >Bt5,000mn
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Company with annual sales >Bt400mn to Bt5,000mn
Individual or company with annual sales >Bt50mn to Bt400mn
SME
Business
Retail
Business
Small & Micro Business
High Net Worth Individual
Affluent
Middle Income
Individual or company with annual sales ≤ Bt50mn, and with
commercial credit limit < Bt15mn
Individual wealth with KBank and its wholly-owned subsidiaries* > Bt50mn
Individual wealth with KBank and its wholly-owned subsidiaries*
≥ Bt10mn to Bt50mn
Individual wealth with KBank and its wholly-owned subsidiaries*
≥ Bt15,000 to Bt10mn
Mass
Individual wealth with KBank and its wholly-owned subsidiaries* < Bt15,000
Customer-centric strategy: offering a full array of financial solutions and a satisfying
experience to our customers
Synergistic portfolio management by monitoring eight customer segments
▸ Offer financial solutions from among KBank, its wholly-owned subsidiaries, and the insurance company
➤ Make significant progress towards long-term aspirations; performance on track
Note: * Wealth with KBank and its wholly-owned subsidiaries is defined as savings and investments, such as deposit products with KBank, mutual funds with KAsset
บริการทุกระดับประทับใจ
26
25View entire presentation