Investor Presentaiton

Strategy for Growth Flair® Product portfolio ○ Aim to strengthen and expand our existing product portfolio by growing across price segments • Leverage the ability to scale-up or refine product lines as per market demand Diversifying our product range by expanding into stationery products market Premiumization o Emphasis on Mid-premium Segment and Premium Segment to increase margins o Already set-up dedicated marketing team for "Pierre Cardin" and changed packaging Premiumization strategy already in play as growth witnessed in realization per piece Enhance capacity о Increase production capacity to drive further volume growth o Develop innovative technology О and focus on innovative designing and automation Intend to set up a new manufacturing facility at District Valsad, Gujarat K BRAND Strengthen presence o Expand to high margin markets Aim to further increase sales of the "Pierre Cardin" and "ZOOX" brands of pens in the Middle East markets o Exploring new exports horizon in Middle East, Japan & Latam for other segments Distribution network o Deepen sales & distribution network by strategic incentivization and product- specific schemes о Increase sales through each channel including e-commerce and modern retail, including hypermarkets, supermarkets О Team structure changed to ensure equi-focus on Pens & Creatives segment Strengthen brands Aim to strengthen and expand our existing product portfolio by growing across price segments o Leverage the ability to scale-up or refine product lines as per market demand о Conduct meaningful promotional activites via advertisements and trade fairs 35

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