Investor Presentaiton
TAM Expansion: Outdoor Products
Leadership positions in our Core categories...
•
Scale and Leadership Economics drive our growth flywheel, with #1 or #2
Brands across our categories
• Best in class Talent, Culture, and Operating Model combine to build a World
Class Outdoor Products Platform
...Gives us the right to expand TAM
•
•
New product development engine creates opportunities in
new, expansive categories
Strategic M&A adds new Outdoor Industry verticals
Outdoor Products share of Core categories
$900M
$3.6B
Golf
Outdoor
Accessories
=
Total $15.0B (1)
$3.4B
$2.0B $1.2B
$3.9B
Hydration
Outdoor Fishing
Cooking
Action Sports
= Outdoor Products share of core category
= Open core categories opportunity
Core + Immediate Adjacencies
Outdoor Products Market, US
~$30B
(2)
Total Outdoor Products
Addressable Market, Global
~$100B+
(3)
Source: (1) Core defined as categories that our OP Brands have leadership and/or meaningful positions today (2) Represents all categories that Vista is currently playing in today, US only (3) Includes additional adjacent outdoor categories; international geographies
include EU, Australia, and Asia (Japan, China and Korea only)
OVISTA
OUTDOOR
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