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Investment Bank Investor Presentation

Section 2a. Transforming our business for the new environment: Banking Our Banking strategy is based on our fundamental strengths Business environment Our priorities to become the 'Go-To' bank Subdued macro economy 1. 2. Regulatory changes 3. Competitor dynamics Changing stakeholder expectations Continue to grow well-established franchises in the Americas and UK Serve global clients using an APAC and EMEA (ex- UK) footprint that is right-sized for the opportunity Continue to deliver strategic risk management solutions to clients 4. Leverage synergies with other Barclays businesses 15 Investment Bank Investor Presentation | 28 June 2013 Cost and capital efficiency are a key focus of everything we do BARCLAYS
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