HHR Investor Presentation Deck

Monetization Strategy Built Around Goal of Long-Term Growth Stage description Impact Key Monetization Initiatives hh 1) 2) 4.2 ● 3.5 # of UMVS Across All Markets, MM 2010 ● Creating Network Effect 2014 ● Focus on market leadership and building network effect on the back of soft monetization Flat fee hh Source: LiveInternet wwww... 2011 #2 Player 2012 14.2 2013 7.5 2014 No price increase for major products Unlimited offerings aimed at content/ client attraction ● ● ● ● • Source: Company data ● Leveraging network effect and linking price to volume / testing price elasticity levels Volume Based Pricing Moscow and St. Petersburg Key Accounts ARPC, Rub '000 211 For HeadHunter UMVS are based on Livelnternet data, while UMVS for peers are sourced from ComScore, which may be not directly comparable to Livelnternet data Assuming average $RUB FX rate of 72.3 for 2020 +13% 278 236 1 2015 2016 2017 2018 2019 2020 3) 4) 306 369 391 Annual price increase Cancelation of unlimited packages (job postings in 2016 and subscriptions in 2020) Volume discount curve flattening Selective movement to CPC-based products Sales force reorganization 2021 Behavioral Pricing Gradual transition to individual pricing based on client's willingness to pay and labor supply-demand balance Revenue per UMV¹, $/UMV 5.1 2,3 hh 2020 14.0x 71.4 For calendar year ended December 31, 2020 For calendar year ended December 31, 2019 assuming average EUR$ FX rate of 1.1 for 2019 StepStone ► 2019 Gap in Revenue per UMV (Peers vs. HeadHunter) Source: Company data, publicly available company data for StepStone, ComScore, Livelnternet Sophisticated real-time dynamic pricing based on numerous individual criteria • Performance-based pricing roll-out Individual pricing 13

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