Purple Revenue Growth Strategy

The mattress industry is strong and growing, with favorable future tailwinds US Mattress & Foundation Market Size, $M Favorable Tailwinds 20.7 +6% p.a. 19.7 17.5 17.2 16.2 purple Increased investment in home Focus on wellness Suburbanization and relocation Rising e-commerce adoption Shift to premium 2015 2016 2017 2018 2019 Source: UBS Mattress Sector Outlook, ISPA, Furniture Today, US Census Retail, Haver 4 4

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