Freshpet Expansion and Growth Strategy
freshpet
50.0
48.0
46.0
44.0
42.0
40.0
38.0
36.0
34.0
32.0
30.0
Freshpet % ACV Trend
Growing distribution (ACV) and depth (TDP) with room to grow
4 W/E 01/30/16
4 W/E 03/26/16
4 W/E 05/21/16
4 W/E 07/16/16
4 W/E 09/10/16
4 W/E 11/05/16
4 W/E 12/31/16
4 W/E 02/25/17
4 W/E 04/22/17
4 W/E 06/17/17
4 W/E 08/12/17
4 W/E 10/07/17
4 W/E 12/02/17
4 W/E 01/27/18
4 W/E 03/24/18
Nielsen Mega-Channel 4 week periods 1/30/16 through 4/20/19
4 W/E 05/19/18
4 W/E 07/14/18
4 W/E 09/08/18
4 W/E 11/03/18
700.0
650.0
600.0
550.0
500.0
450.0
400.0
4 W/E 01/30/16
4 W/E 03/26/16
4 W/E 05/21/16
4 W/E 07/16/16
4 W/E 09/10/16
4 W/E 11/05/16
4 W/E 12/29/18
4 W/E 02/23/19
4 W/E 04/20/19
Freshpet Total Distribution Points (TDP)
Nielsen
Mega-Channel
4 W/E 12/31/16
4 W/E 02/25/17
4 W/E 04/22/17
4 W/E 06/17/17
4 W/E 08/12/17
4 W/E 10/07/17
4 W/E 12/02/17
4 W/E 01/27/18
4 W/E 03/24/18
4 W/E 05/19/18
4 W/E 07/14/18
4 W/E 09/08/18
4 W/E 11/03/18
4 W/E 12/29/18
4 W/E 02/23/19
4 W/E 04/20/19
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