Travel Nevada Brand Evolution and Market Development Strategy
STRATEGIES
Educate and inform potential international
visitors regarding our unparalleled outdoor
recreation opportunities, unique urban
experiences, authentic historic towns and
inspiring state and National Parks ready
to explore.
Increase the number of visitors and visitor
spending in each international market.
Increase market share of international visitors
as compared to other western states.
Utilize the expertise of the in-country
international representative companies for
market-specific priorities.
TACTICS
> Task each international office to provide updated research,
benchmarks, travel patterns, airline activity and a revised
strategic plan to maximize new opportunities.
>
› Create collateral and campaigns that will reflect the
appropriate cultural nuances and travel tendencies of each
individual international market and provide fulfillment of
collateral.
Engage with international tour operators who specialize in
selling packaged travel to North American destinations by
attending travel trade shows in key markets.
> Partner with the Las Vegas Convention and Visitors
Authority (LVCVA) on international sales and media efforts
for the top tier international travel trade shows and related
in-market opportunities.
› Attend sales and media missions in key markets with partner
organizations and conduct Travel Nevada-led sales and
media missions to provide opportunities for our partners to
showcase their destinations and attractions.
> Conduct familiarization tours to provide a firsthand
experience to decision makers to assist in developing new
business opportunities for Nevada tourism industry partners.
INTERNATIONAL MARKET
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