Saga's Superbrand Strategy

SAGA MEDIA TAKING SAGA SOCIAL Getting social right is a crucial part of the Saga Media plan. Audience growth and improved engagement on social platforms will mean: Increased traffic referred to Exceptional.com Monetisation of said engagement on social platforms But now, with our brilliant new content and fantastic talent, we can finally grow our Saga social audience and engage in a way we haven't before. Platform Over 55 UK audience Existing Saga Saga channel Current audience size penetration Target penetration facebook 9.9m Yes 68k 0.7% 40% 4m Instagram 3.3m Yes 4k 0.1% 25% 820k TikTok 0.9m No 20% 180k ►YouTube 67% of all online Yes 2k 0% Current Saga social penetration 59 Capital Markets Event - Saga's Superbrand Strategy SAGA

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