Saga's Superbrand Strategy

58 SAGA MEDIA MAKING SAGA MAGAZINE EVEN BETTER Saga Magazine is a key part of our Saga Media plans, as such we want to transform its fortunes, creating an even better experience for our readers and a winning part of the wider business. Experience in everything SAGA AVEARY 2009 magazine Inside JATHE TORVILL SEDENT HESTON BLUMENTHAL FRULLEWIS DR MARK PORTER ANN HURRAY ALAN KOSON TONY BLACKBURN DANNY CLARKE PMS PATALAN PRESS Clive Myrie Master of the roles Bring print to digital and digital to print Own our content Simpler, fairer pricing Migrate to 'Managed Service' model Back in the black in 2023/24 Make one content family at Saga, where great content is enjoyed through all media, giving the magazine a real home online, winning new subscribers Creating content that Saga owns the rights to will mean a much stronger ability to create new print products e.g. a Saga Magazine Annual Better pricing that is fair to all subscribers and much more aggressive messaging of what is, so far, an understated proposition for magazine readers Improving our subscriptions service end to end, so customers have a better experience and the purchasing journey is easier Combining pricing improvements with better marketing and improved cost management will mean we can bring this magazine to profit quickly Capital Markets Event - Saga's Superbrand Strategy SAGA

View entire presentation