Strategy to Drive Stockholder Value

6 Vast Opportunity in Middle Market ☐ Traditional financial services Primerica's Target Market companies have focused on more U.S Household Income (1) affluent consumers Middle income market has substantial needs - Inadequate life insurance - Need help saving 20% 49% 31% - Lack of trusted financial advice Primerica's unique distribution model is designed to efficiently reach and serve middle income families $100,000 and over $30,000-$100,000 Under $30,000 $65,000 is Primerica's Average Client Household Income (2) (1) Source: U.S. Census Bureau, Income and Poverty in the United States: 2013, issued September 2014. Based upon 122mm households (2) Primerica Financial Needs Analysis Clients PRIMERICA®

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