Shopify Growth Overview

Merchant Profile Entrepreneur 9 Katie Carson's love for soap-making led her to start Royalty Soaps at the age of 17. In the early stages of her business she started a YouTube channel to connect with like-minded soapmakers and didn't intend for it to become a part of her overall marketing strategy. As her subscriber count climbed and more of her videos went viral, she noticed a clear correlation between views and sales on her online store. Since joining Shopify in 2017, Katie has taken advantage of Shopify Payments and Shop Pay to process orders on her online store. She's also leveraged Shopify's multi-channel capabilities to sell on social media platforms such as Instagram. 300

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