Investor Presentaiton
6
Current Penetration and Expansion Strategy
DD3
ACQUISITION CORP.
Betterware
2019-2022 Growth Roadmap
Well-mapped execution plan focused on new and under-
penetrated neighborhoods
Mexico's Geographic Focus¹
Segment
Cities AGEBS²
Homes
Share
AGEB's
Homes
Sales Share
Coverage Penetration
Megacities
3
8,972
32%
34%
35%
10%
Deployment of distributors to cover new zones and trigger
associate recruitment
Large
19
10,202
24%
29%
25%
11%
Cities
Detailed geographic mapping helps distributors grow their
productivity and avoid cannibalization
Medium
68
13,376
23%
27%
18%
12%
Cities
Small
Betterware's current low penetration leaves plenty of room for
future growth, with sales force expected to represent only 1.8%
of covered neighborhoods population in 2022
49
3,087
4%
5%
13%
11%
Cities
Non-Urban
20,451
18%
5%
3%
5%
Total
139
56,088
100%
100%
16%
10%
Penetration Evolution
I Coverage of Target Neighborhoods (AGEBs)4
Penetration as of Dec. 2018
26.8%
24.8%
22.4%
19.8%
16.2%
9.4%
11.1%
12.7%
2015
2016
2017
2018
Source: Management
1. Management estimates as of year-end 2018
13
2. AGEB is a basic geostatistical area used to delimit neighborhoods in Mexico
3. Coverage areas are considered where at least one transaction is done during the year
2019P
2020P
2021P
2022P
4. Coverage is based on neighborhoods (AGEBS) where at least one transaction is registeredView entire presentation