Freshpet Expansion and Growth Strategy

18% growth in Core Dog HH penetration vs YA Penetration Repeat freshpet Core Dog HH Penetration, Repeat and Buying Rate $135.87 $118.75 $120.81 $106.10 $92.07 2015 2016 2017 Buy Rate 2018 2019 0.91 1.01 1.04 1.26 1.49 67 68 70 70 71 Nielsen HH Panel Data for 52 Week Periods ending March; Buying Rate is internal calculation based on company sales data 36

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