Investor Presentaiton

Immersive retail experiences High Brand Expression & Brand Experience FLAGSHIP STORE The ultimate brand experience BRAND STORE The full brand experience POP-UP STORE To provide curiosity SHOP IN-SHOP Bring the brand to life CONVENTIONAL RETAIL Low Consumer reach High Flagship Store ploom Brand Store Enjoy your moots winte 12-17-0115 Pop-up Stores ploom © Copyright JT 2023 Note: This slide is not intended to promote sales of tobacco or nicotine containing products or encourage smoking or using nicotine containing products Consumers refers to existing adult smokers or users of other heated tobacco products. Activities subject to marketing principles and local law ploom Shop-in-shop ploom STAND ploom STANS Tobacco Investor Conference 38

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