Investor Presentaiton
Summary of Drive 2022 (FY2020-2022)
Housing
Company
SEKISUI
■ Achieved sales plans in overall terms owing to growth in the Subdivision and Ready-built Housing,
Real Estate, and Town and Community Development businesses despite rapid changes in the market
environment
■ Operating profit fell substantially below plans owing to a decline in the number of houses sold and the
impact of soaring raw material prices
Net Sales
■ Housing
Renovation Other
(JPY billion)
-10.6
Analysis of
Operating Profit
(JPY billion)
Marginal
Sales
Factors
Renovation Renovation Other Other
Profit Fixed Marginal
Factors Costs Profit
Fixed Marginal Fixed Special
Costs Profit Costs factors
Total
Difference
548.0
537.4
68.0
76.4
Number of houses
100.0
sold: -1,580 units
-17.9 -1.2 +8.6 +0.2 -0.8 -1.0 +1.0 -0.1 -12.2
Components and other: -15.0
Product Mix, Cost Reduction, etc.: +13.8
97.3
370.0
363.6
44.0
-11.2
32.8
Housing
Stock
Other
FY2022
Medium-term Plan
FY20222
Results
Basic Strategies
Three growth strategies
• Strengthen the Subdivision and Ready-built Housing businesses to
capture a share of volume zone markets
Strengthen smart and resilience functions
Fortify the business structure
⚫ Realize the effects of production company integration / promote
the leveling out of sales and production
Realize low-cost operations for ready-built houses
●Renovation: Strengthen contact with customers, expand sales of smart
products
Real Estate: Increase the number of dwelling units under management,
Expand apartment renovation orders, Promote purchase and resale
branding
•Town and Community Development: Establish businesses
●Residential Service/Overseas: Restructure the business base
Copyright© SEKISUI CHEMICAL CO., LTD.
FY2022
Medium-term Plan
Housing
-10.5
Results
"
Challenges
Results
•
Challenges
Renovation
-0.6
Other*
FY2022
Results
Results and Challenges
Subdivision housing order ratio 29% (+6%)
ZEH ratio 94% (+16%), solar (PV) ratio 89% (+12%), storage battery ratio 83% (+31%)
Promote and solidify efforts to attract customers and negotiations using online tools
· Detached housing market share in Japan 2.5% (+0.1%) * SEKISUI CHEMICAL estimate
⚫ Decrease in the number of houses sold against the backdrop of COVID-19 and high
inflation (-550)
"
© Decrease in profitability
* Data in parentheses vs. FY2019
"
Increase in renovation for Heim owner orders per sales staff, improvement in the gross
profit margin
Launched and established the purchase and resale BeHeim brand
Failure to achieve plans owing to a lack of growth speed
Results
Achieved Town and Community Development Business growth in excess of plans;
progress in diversifying procurement and schemes
Challenges
.
Weak Residential Services and Overseas businesses owing to the impact of COVID-19
*Other (Real Estate, Town and Community Development, Overseas, Residential Services. HEIM DENKI)
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