Investor Presentaiton

APRIL MAY • RESOLUTION 163 BY CONANDA IS A VICTORY FOR CHILDHOOD What was already stated in law is now even clearer, and the issue is now one of the interests of Co- nanda (National Council for the Rights of Children and Teenagers). Resolution 163, published on April 4th, considers advertising and marketing communications aimed at children to be abusive. The text states that a practice done "with the intention of persuading them towards the consump- tion of any product or service is abusive and, therefore, illegal under the Consumer Protection Code." It also considers abusive any advertising inside daycare centers and schools, including on uniforms and didactic materials. • SUPPORT FROM THE NATIONAL HEALTH COUNCIL A Motion in Support of Resolution 163 was approved in a plenary session. AMESA COM O VALOR ANA LUCIA VILLELA Maior acionista individual do Itaú tornou-se uma voz atuante na cruzada nacional contra a propaganda infantil por meio do Instituto Alana. Por Bettina Barros, de São Paulo Criança, a alma de seu negócio "PE • ABSOLUTE PRIORITY ORGANIZES ITS FIRST FORUM Respected speakers, deep discussions, and a strong repercussion: this was the I Absolute Priority Forum, an initiative by Alana Institute with support from Sesc-SP. With the theme of "Children First," the opening featured the asso- ciate judge of the São Paulo State Court Anto- nio Carlos Malheiros; pediatrician and former dean of Unicamp (State University of Campi- nas); and Marcelo Nascimento, general coordi- nator of the Sistema de Garantia de Direitos (System for Guaranteeing Rights). The jurist Dalmo Dallari participated remotely and Mu- nir Cury, retired attorney general, was the me- diator. The following day, the debate "Who is the Brazilian Child?" was mediated by Ladislau Dowbor, economist at PUC-SP and council to Children and Consumerism. The participants were the psychoanalyst César Ibrahim, chil- dren's author Ilan Brenman, researcher Irene Rizzini, and the educator Renata Meirelles. The forum ended with the debate "Children, Media, and the City," mediated by professor Valor Econômico, 11/4/2014 Rachel Biderman. At the table were Diego Me- deiros, representing Conanda; Julio Pompeu, professor of ethics at Ufes (Federal University of Espírito Santo); João Sette Whitaker, urban- ist; Rodrigo Nejm of Safernet; and Salomão Ximenes of Ação Educativa. The philosopher Clóvis de Barros Filhos participated remotely. • REBRINC HOLDS ANOTHER MEETING The topics of the V Meeting were the reactions to Conanda's Resolution 163 and the need for move- ments to organize in favor of childhood. "The market is resisting the change and keeps running advertising directed at children," said Desirée Ruas of Rebrinc. "This is a challenge to all move- ments that defend childhood," she concluded. • ALANA INSTITUTE SIGNS PARTNERSHIP TERMS WITH OAB During the I Absolute Priority Forum, Children First, Marcos Nisti, CEO of the Alana Insti- tute, announced the signing of the partnership terms with the Federal Council of the Brazilian Order of Lawyers (CFOAB), with the aim of repeating events such as the forum. SlowKids: attending curiously to the immense ground of possibilities. PHOTO JOÃO LACERDA • MEC ASKS FOR THE END OF ADVERTISING IN SCHOOLS MEC (Department of Education) sent a techni- cal note to its departments in order to orient the secretaries of the state and municipal education systems about the text of Resolution 163 by Co- nanda, and requesting that no marketing com- munications be allowed within school grounds. MEC stated that the school is designed for the full-time formation of children and, therefore, it must not allow the use of its space for the pro- motion of products and services. • ENTITIES RELEASE MOTION IN SUPPORT OF CONANDA The Alana Institute, along with 44 institutions, signed a motion in support of Resolution 163 by Conanda. Among the signatories are WPH- NA (World Public Health Nutrition Associa- tion), Proteste, Procon-RJ, Procon-SP, Obesity Policy Coalition Australia, UFRGS (Federal University of Rio Grande do Sul), Idec (Brazil- ian Consumer Protection Institute), and Sinesp (Nutritionists Union of the state of São Paulo). • ALANA CONTINUES IN THE COUNCIL OF CONSEA The entities participating in Consea (National Council on Food and Nutritional Safety) renewed their positions as counselors for another two years (2014-2015). Among them is Alana, still repre- sented by the lawyer Ekaterine Karageorgiadis. • ALANA AT THE VIRADA EDUCAÇÃO A group of youngsters interested in the rela- tionship between schools and communities cre- ated the Movimento Entusiasmo (Enthusiasm Movement). By organizing the Virada Edu- cação (an education festival), Movimento Entu- siasmo organized over 60 free activities around Roosevelt Park in São Paulo, with the active participation of the area's schools. Alana con- tributed with a Toy Exchange Fair at the Ga- briel Prestes Middle School and screened the documentary Target Market: Kids, followed by a roundtable discussion with the psychologist Maria Helena Masquetti. • MUSEU DA CASA BRASILEIRA WELCOMES SLOWKIDS It was magical! Parents, children, grandparents, aunts and uncles, friends and lots of fun. The day, which started beautifully and ended with heavy rain, consisted of a variety of workshops, a toy trade fair, storytelling, and a concert by Música em Família with guests Alana Band, as well as a screening of the film E.T. SlowKids was part of the Virada Cultural festival, which happened during the same weekend through- out the city of São Paulo. • A WEEK DEDICATED TO PLAYING Children and adults were united in activities throughout Brazil with a common goal: to play. With the theme of "Playing Together We All Win," the World Play Week involved 200,000 people in workshops, music, dance, theatre, cir- cus classes, storytelling, among other activities. Alana, a partner of the Week, organized two activities: a games workshop in Jardim Panta- nal, in São Paulo's east zone, with sack racing, jump rope, hopscotch, tops and marbles; and the opening of the Territory of Play exhibition at the School of Physical Education and Sports at Universidade de São Paulo. ⚫ RNPI DEFINES STRATEGIES RNPI (National First Infancy Network), of which the Alana Institute is a backer, met from the 22nd to the 24th of May in Fortaleza to de- fine its strategic planning. The main objectives of the meeting were to establish the representa- tion criteria of the network, discuss strategies for articulation, and create, develop and coor- dinate actions focusing on its economic, politi- cal and technical sustainability.

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