Investor Presentaiton
Mexico Case Study: Unit Economics and Path to Targeted Contribution
Unit Economics and Return on Marketing Investment (2020 Cohort)(1)
Illustrative Path to Targeted Net Gaming Revenue
& Contribution
NGR / Gross Profit (2020 Cohort)
Targeted NGR
Payback: Month 9
Targeted Gross Profit
Payback: Month 19
~2.5x
LTV/CPA (2)
>6x
Revenue Expansion
~4x
LTV/CPA (2)
M1
M6
M11
M16
M21
M26
M31
M36
2020A
Targeted
NGR
Gross Profit
CPA (Targeted)
■Net Gaming Revenue EBITDA
C
www
DD3
Acquisition Corp. II
Note: Mexico
Effective Gaming
Tax Rate: 22.5%
-20%
EBITDA
Margin
Commentary
In Mexico, we plan to invest heavily in traditional media aiming to not only acquire customers but also accelerate brand building and drive long-
term market share growth, while still maintaining attractive return on marketing investment and CPA payback periods
Note: Gross profit represents NGR less variable expenses (gaming taxes, payment processing, and other third party services).
(1)
Based on actual cohort data through March 2021, and management estimates thereafter; CPA includes legacy affiliate program cost.
(2)
LTV based on five-year player spend.
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