Investor Presentaiton
Customer acquisition & robust TL Loan growth to support NII
Increased focus on customer acquisition to enhance
In 2021
2022
Guidance
TL Loans Breakdown
sustainable revenue generation
(net, TL bn,%)
YOY
Change
Sector
Market
Share (2)
Consecutive market share gains in consumer loans
221.5
+30.1%
7.9%
reached 160 bps as of 2021
11%
170.3
175 bps in GPL (1), 120 bps in Mortgage, 70 bps in Auto
+34.8%
12.0%
11%
27%
24%
+44.4%
8.1%
Excellence in consumer credit decision systems
supported by digital & Al capabilities.
+23.9%
7.4%
62%
65%
● Almost 100% automated loan decision process
●Real time analytical insight on customer behavior
Gained 30 bps market share in TL business loans YoY
● Led by SME loans, up by 46% YoY
TL Loan Growth: ~30%
Consumer & SME driven TL loan growth with
sustainable profitability and healthy market share
gain in focus
Customer-oriented new organizational
structure
● New competitive products & digital solutions
empowering SMEs
29
(1) General Purpose Loan
(2) Market share data based on bank only BRSA weekly data as of December 31, 2021
2020
2021
TL Business Banking
Consumer
Consumer Credit Card
Quarterly TL Loan Growth
11%
11% 11%
9% 9% 9%
7%
8% 7%
8%
2%
0%
1Q21
2Q21
3Q21
4Q21
TL Business Banking
Consumer
Consumer Credit Card
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