Grow & Scale - Improving Sales Effectiveness
Make it Easy | Intensify focus on our foundation and digital to increase the overall
contribution of the SME segment to our Canadian franchise
F28 OBJECTIVES
30%
SME Banking
Client Primacy
From 22% today
9%+
Loans
5-Year CAGR
6%+
Deposits
5-Year CAGR
GROWTH LEVERS
$
Salesforce Effectiveness
Improved performance management, training, and incentives to help our advisors
spend more time with and deliver more value to our clients
Digital First
Onboard and engage clients with simple, user-friendly digital channels
integrated with partner ecosystems
Expand Virtual Salesforce
Grow our virtual salesforce to serve smaller clients more conveniently and at lower
cost, and expand our reach across Canada to serve more remote clients
Digitize Front-to-Back Processes
Digitize processes and channels to improve productivity and straight through
processing while streamlining client onboarding to improve client experience
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