Investor Presentaiton

AT INFLECTION POINT IN 2023 AND WHAT'S NEXT O . 2023 HIGHLIGHTS Ranked Highest in Brand Loyalty among Top 10 Coffees in Largest Mass Customer #1 NPS in all of Coffee Category Increased Brand Awareness over 70% 2024 AND BEYOND Major Brand Partnerships Continued Growth Rates Well Above Category with Accelerating Profit 1. Retailer A internal database L26W (WE 9/1/23) 2. Third Party Brand Survey (September) Black Rifle Coffee Company 22 22

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