Investor Presentaiton

Reasons Client Purchased Property Desirable location remains the No. 1 factor influencing international buyer purchases, cited by 45% of respondents. Roughly half bought due to the investment potential -24% because they expect it to be profitable, and another 24% because it is viewed as a secure investment. Location, Location, Location Matters Source of Referrals Two-thirds of respondents reported that their international buyers were personal or business contacts, former clients, or referrals from former clients. Traditional advertising trails behind personal relationships. Best Referrals - Connections and Former Clients Source of Referrals or Leads on Florida's International Buyers Most Important Factor Influencing International Buyer Decision to Purchase in Florida Desirable Location Profitable Investment Personal Contacts 31% 45% 50% 50% Referred by Previous Client 22% 40% 40% 30% 30% 24% Was a Former Client 14% 20% 20% 10% 10% Website/Internet (Paid Ad) 8% 0% 0% Website/Internet Organic Search 5% '18 '19 '20 '21 122 123 '18 19 20 '21 '22 '23 Business Contact Outside the U.S. Secure Investment Other/Don't Know 3% 50% 50% Walk-in/Open House/Phone Call 3% 40% 40% 24% 30% 30% U.S. Business Contact 3% 20% 20% 6% Signs/Ads on Boards or Yard 1% 10% 10% 0% 0% Other 9% '18 19 20 21 22 23 '18 '19 '20 '21 122 123 How Clients View Florida Home Prices Florida's home prices are becoming more expensive for international buyers. Forty-three percent of respondents reported that their clients viewed Florida home prices to be more expensive than prices in their home country. While 33% think prices are about the same or less expensive than prices in their home country, 14% "don't know" how the prices compare. More Expensive About the Same Less Expensive Don't Know 50% 43% 50% 50% 50% 40% 40% 40% 40% 30% 30% 30% 20% 30% 13% 14% 20% 20% 20% 20% 10% 10% 10% 10% 0% 0% 0% 0% '18 23 123 '18 '23 '18 123 '18 '23 2023 Profile of International Residential Transactions in Florida Florida Realtors®, all rights reserved. 19

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