Investor Presentaiton
Earned Growth Rate
Earned Growth Rate ("EGR") is an accounting-based methodology that provides companies with an objective, data-driven connection between
customer success, repeat and expanded purchases, word-of-mouth recommendations, a positive company culture, and business results. It
gauges customer loyalty through the lens of revenue growth, identifying which revenue streams come from existing customers doing more
business with a company and which ones come from referrals. The EGR measures the sales growth by volume generated by returning customers
and new client purchases made by existing clients' referrals.¹
Verde's EGR was 38.71% in 2022, which shows a positive rate of sales driven by returning customers and clients' referrals.
Year
Earned Growth Rate
2019
2020
2021
2022
Not Registered
61%
165%
38.71%
1 - For a summarized definition of EGR, see article: F. Reichheld, D. Darnell and M. Burns, Net Promoter 3.0, Harvard Business Review, November 2021, available at: https://hbr.org/2021/11/net-promoter-3-02
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