Investor Presentaiton

Share of Millennial HH's with a pet will plateau in a few years while GenZ will be on the rapid rise for the next decade - Having Children versus Owning a Pet, by Age Share of households with a pet 80% 70% 60% 50% 40% 30% 20% Share of households with at least one child younger than 18 Gen Z today 0% Millennials today 18 21 24 27 30 33 36 39 42 45 48 51 54 57 60 63 66 69 72 75 78 85 Source: 2017 American Housing Survey. URBANINSTITUTE 38

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