Investor Presentaiton
Precision Quartz
Timekeeping
As the world entered the space age, our wound brass
springs were replaced by counting the vibrations of a
quartz crystal. These tiny electric movements meant you
never had to wind your watch again, and our designers
were no longer bound to the shape and size of a
mechanical movement. The Q Timex series reshaped
watches for a new generation.
1970
TIMEXGROUP
415161718
The World's Most Popular Watch
If the waterbury watch is our soul, The Timex Easy Readerâ„¢ in our Heart.
Beautiful in its simplicity, the timeless, utilitarian design quickly became
ubiquitous with Timex. Since 1977, we've made more than 100 million. If
your father had a Timex, it was probably a Timex Easy Reader. The
influence of the Easy Reader's minimalist beauty can be seen across nearly
every Timex today.
9
10
8
12
TIMEX
ASY READER
10
5
3
TIMEX
1977
INCHGLO
1984
IRONMA
P
GE 10
10:09,38
TIMEX
TBO
10-198
10:0936
SPLE/ROSER
INCHGLO
1990
TIMEX
Let's Get Digital
There were many inside Timex who thought digital would
be our end. What they didn't count on was the spirit of a
watch maker who'd changed the world again and again
with a deep spirit of innovation.
In 1984, we introduced the world's first sports watch that
today crosses nearly every finish line in the world. Athletes
are so attached to their reliable Timex Ironman, they often
wear it on one wrist with a GPS smartwatch on the other.
Another Bright Idea
Remember that little dim light bulb on the side
of a watch dial? We knew there was a better
way, and we changed the way the world told
time in the dark with a patented technology
called electroluminescent. Our Indiglo" backlight
made its way beyond watches to car
dashboards, appliances, and even lit escape
route in 1993 at the World Trade Center.
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