Tokyo Investor Day

RECOGNIZED LEADER IN QUALITY SERVICE Prudential of Japan consistently earns highest customer satisfaction rankings according to J.D. Power (1) • Satisfied customers drive high policy persistency 2012 2013 2014 2015 2016 Customer Satisfaction (1) < Contract > #1 #1 #1 #3 #2 Customer Satisfaction (2) #1 1) < Claim > Customer Satisfaction (3) < Conservation > POJ Policy Persistency (4) Life Support Insurance segment 2012 - 2014 and All segment 2015 - 2016 of J.D. Power Asia Pacific Japan Life Insurance Contract Customer Satisfaction Studies SM Contract Customer Satisfaction Study based on life insurance policyholders who purchased or renewed coverage during the past year. http://japan.jdpower.com 2) Medical benefit segment 2012 - 2014 and All segment 2015 - 2016 of J.D. Power Asia Pacific Japan Life Insurance Contract Customer Satisfaction Studies SM 3) 4) . All segment of J.D. Power Asia Pacific Japan Life Insurance Contract Customer Satisfaction Studies SM; survey commencing 2016 targeting customers who purchased their policies over 2 years ago, or those who have not renewed or made a claim within the past year. http://japan.jdpower.com 13 month policy persistency measured based on face amount. Rolling average of 12 months experience ending at December 31, 2012 - 2015. Prudential Tokyo Investor Day 9.15.2016 8 #1 #2 #1 #1 #1 95% 95% 95% 95% 95% (as of June 30)

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