Effective Investment Promotion Strategy
CONCLUSIONS
Image building requires a long term vision, strategy and
implementation plan
■ Investor perception studies might be a helpful instrument to
change a certain image
Image building is necessary to reinforce positive image or
dispel negative image (i.e. create "realistic" image)
■ Various tools are available ranging from newsletters, articles
and advertisements to investment fairs and road shows
■ The website also plays an important role in image building
Along the process of investment promotion, the transition
from image building to actual investment promotion gets
blurred and the two processes often overlap
UNITED NATIONS
ESCAP
Economic and Social Commission for Asia and the Pacific
United Nations Economic and Social Commission for Asia and the PacificView entire presentation