Nova Realidade Covid-19 após 1 ano

New reality Source: KPMG - Nova realidade Covid-19 após 1 ano Food safety • Consumers concerned about the origin of products (traceability) • Reputable brands - security and credibility Consumption "IN-HOME" x "OUT-OF-HOME" - reversal of trends and increased consumption at home. Conscious consumption Growing food awareness - healthier choices • Social and environmental concerns - ethical and sustainable brands • Favor traditional brands and/or brands with sustainable appeal - which protect the environment, support social causes. Connected Consumer E-Commerce - Enabling convenience and safer shopping (vs physical retail stores). Last-Mile and Agile - enable deliveries in time and conditions acceptable to the desires of the "new" consumer. E.g.: Zé Delivery Advocacy in Social Media - opine, consult services or brands on social networks Value For Money Increasing Financial Constraints - Possible and Right Choices • Planned Purchases vs. Impulse Purchases Higher volume x value products - Family size / multipack / promotional packagings etc. Indulgence x value for money Purpose Brands • Brands that convey purpose and adapt to multicultures / new generations / diversity Brands that support environmental causes and are protagonists in protecting the environment Brands that promote social inclusion and support social causes KPMG © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 Página | 69

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