Investor Presentaiton

EMIRATES NBD INNOVATIVE PRODUCTS AND SERVICES HIGHLIGHTS Your pass to the UAE Inducing the Emirates D Expo 2020 Presurd Card PREPAID CARD - EXPO: The campaign launched the Emirates NBD Expo 2020 Prepaid Card. It encouraged both residents and visitors to apply for this extraordinary card that featured secure usage, amazing offers at over 2,000 outlets across the UAE and at Expo 2020 and convenient digital payments. ANTI-PHISHING CAMPAIGN: Emirates NBD in partnership with Dubai Police launched a UAE- wide anti-phishing awareness campaign to educate the public on how to identify and protect themselves against highly deceptive tactics fraudsters employ. - The heart of the campaign is a shareable, social satire comedy film 'How To Grow Rich During The Pandemic' with a serious message Don't Make the Fraudster's Job Easy. The film was followed by a weekly live show called Spot the Fraudster on social media channels and a seriously-fun AR filter. WE THE EXPO 2020 MASTERCARD PREPAID CARD FUTURE BANKING: Emirates NBD unveiled 'Future Banking' at Expo 2020 Dubai. Spanning 3,000 sq. ft., the Future Banking space in the Al Wasl Avenue comprises five distinct pods each housing deeply immersive, interactive and engaging exhibits that shine light on the role that banks will play in fulfilling customers' future needs, aspirations and goals. The innovative and futuristic concept- driven exhibits will enable visitors to learn about cutting-edge banking initiatives that aim to address future challenges. كوكبة الإمارات THE EMIRATES CONSTELLATION Here's to all ANNUAL REPORT 2021 PEOPLE WITHOUT LIMITS: Emirates NBD released an inspiring video campaign "People without limits" to mark the commencement of Expo 2020 Dubai paying tribute to the power of the nation's people, the main driving force behind the UAE's success, now and in the future. The centrepiece of the campaign is an Expo 2020 Dubai-themed brand film featuring four inspirational people including a long- term bank employee, a start-up entrepreneur, a UAE national pearl diver and the Arab world's first pitmaster, each articulating their journey of struggle and success. THE EMIRATES CONSTELLATION: On UAE's iconic 50th National Day, Emirates NBD teamed up with Dubai Astronomy Group to create The Emirates Constellation - the first constellation of stars in the world named after a nation. The team behind the idea analysed star maps in the night sky and identified a group of stars in the shape of a map of the UAE and registered it. The shape consists of 7 stars each plotted to represent the 7 Emirates. The Emirates Constellation was revealed at Expo 2020 Dubai on the eve of the UAE's 50th National Day. FINANCIAL WELLNESS MONTH: Emirates NBD launched a campaign to celebrate International Financial Wellness Month in April. The campaign aimed at promoting financial wellness among customers and families through engaging social media campaigns and workshops along with tips to adopting healthy financial habits and interesting quizzes to build understanding. Additionally, the 'Wise Ones' video series showcases how customers can save, spend, borrow and invest wisely and ensure good financial planning. Celebrate Year of the 50th with Winnings in Gold. EMIRATI WOMEN'S DAY: Emirates NBD created a unique campaign to celebrate Emirati Women's Day. The #WomensTalk campaign flipped the conversation on what was usually referred to as silly or inconsequential. It is often said that it's a man's word. But not when it comes to Emirati women. The words of Emirati women have become inventions, innovations and achievements that elevate humanity. When they talk, they inspire actions that shape our nation's future. 13. Are you serious, or if this just "women FORTER SPEND BORROW WISELY WISELY TIPS TIPS SAVE WISELY TIPS INVEST WISELY TIPS YEAR OF THE 50TH: To celebrate the UAE's Golden Jubilee, Emirates NBD launched a campaign that created 350 Golden Winners in 50 Days of Winnings. It encouraged both new and existing customers to choose from a wide range of Emirates NBD's banking products and 342 Golden Winners won 25 grams of gold, 7 Mega Golden Winners won 50 grams of gold and 1 Grand Prize Winner won 500 grams of gold. The promotion ran from 1st November to 20th December 2021. بنك الإمارات دبي الوطني Emirates NBD emiratesnbd.com/gold Celebrate Year of the 50th with Winnings in Gold DAYS احتفل بيوبيل الإمارات الذهبي واربح الذهب 00 14

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