Proforma 2023 Guidance and Long-Term Model
The Gig Traveler is Setting the Pace for Social Commerce in Travel
Solutions:
Products and services
Intermediaries
and Distribution
Needs and
Requirements
Pre-2000s
Boomers
2010s
2020s
Gen X
Millennials
Aggregated Content
Accessibility to Inventory
Pricing/Fare Transparency
Price Sensitive
Self-Service Support
Search-Based Content
"Bleisure"
Groups
Online Support
Travel
Affiliates
SMES,
Corporate
Travel
Agents
Managed
Travel
Travel Experts
Self Serviced
Travel
Electronic
Web Payment
Cloud
Privacy
Personal
Computing
Online
Mobile
2025s
Gen Z
Shifting Influence Levels
Gig Traveler
Personalization
Experiential
Content
Real-Time, Always On
FOMO
Curated Content
Multi-Tasker/Role Functionality
Influencers
Content Curators
Cost-Sensitive
Return-to-Travel
Al & Machine
Learning
Member-Based
Travel
Social
Commerce
Conversational
Commerce
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