Go Digital: Winning Strategy

Unilever Go Deep: Lower tier cities Distributors to cover lower tier cities Focus on priority city clusters Business to Business to cover grocery 1M small stores D City Expansion Distributors D City A City D City C City Weight D City 7316 Big Store Small Super /Mini Cosmetic Grocery Action Core Distributor Expansion Cosmetic Distributor Distributor B2B 11% growth like to like 25% total growth

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