Investor Presentaiton

Unique attitude of Chinese moms towards IF / GUM First time mom Food safety concerns • 7159 Chinese moms' psychology/behaviour Safety / reliability brand choice pre-requisite Willing to pay premium Do extensive brand research - Internet / social media / retail shopkeeper Quick to adopt new technologies Internet generation High expectation Chinese moms insecure about food safety and always look for latest innovations 8 September 30th, 2013 | Nestlé Investor Seminar 2013 Nutrition Nestle

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